Facebook Fundraising Guide
It’s easy to rally your friends and family through Facebook fundraising, where people can donate to help kids with brain tumors in just a few clicks without leaving Facebook! Plus, when you select the Pediatric Brain Tumor Foundation as your nonprofit of choice, Facebook’s donation processing fees are waived.
This means 100% of donations made on Facebook benefit the PBTF!
Facebook fundraising is a great fit for many occasions, including birthdays, school graduations, anniversaries, awareness months, and in honor of loved ones. You can even use Facebook fundraising to help raise money for Ride for Kids, Starry Night, Vs. Cancer and other PBTF events.
The following guide offers step-by-step instructions for setting up a Facebook fundraiser, sample fundraiser titles and descriptions you can use, and instructions for getting your Facebook donations credited to a specific PBTF event. Click one of the links below to jump to the section you need:
Questions? Need help? Contact us at donations@curethekids.org.
1. Set up your Facebook fundraiser. Get started by clicking here and follow Facebook's instructions to set up your fundraiser for the Pediatric Brain Tumor Foundation. If you’re fundraising for a specific event or initiative, include its name in your title (example: Katherine's Los Angeles Ride for Kids Fundraiser).
2. Customize your Facebook fundraiser’s description and cover image. You know why raising money for kids with brain tumors is important, but your friends and family may not. Use Facebook's fundraiser description to give supporters a reason to donate. Sample descriptions and fundraiser cover photos are provided below.
3. Make it personal. You're asking for money for a good reason - to save children’s lives. Although the template text we’ve provided can help get you started, we recommend sharing why this cause personally matters to you and your family.
4. Spread the word. After you launch your fundraiser, invite your Facebook friends, email contacts and other social media contacts to donate. You can also invite up to three Facebook friends to co-host your fundraiser. And don’t forget to post reminders -- it can take an average of three asks to get a donation.
5. Show a donation’s impact. Every dollar counts in the fight against childhood brain tumors. The PBTF’s social media toolkit can help you raise awareness about the cause. You can also share one of our Starlights about the pediatric brain tumor families your supporters are helping.
Are you hosting a Facebook fundraiser to support your fundraising efforts for a Ride for Kids, Starry Night, Vs. Cancer or other PBTF event?
That’s great! Please email donations@curethekids.org with your Facebook fundraiser’s title, URL and start and end dates so that we can credit the total amount raised to your other PBTF fundraising efforts. We also advise naming your Facebook fundraiser to reflect your fundraising efforts (i.e. Sarah’s Atlanta Starry Night Fundraiser).
Please note that donations made on Facebook are manually added by our team to your PBTF event fundraising page after we receive the donations from Facebook. To ensure your Facebook donations are added to your PBTF fundraising page before your event, please see the processing timeline below:
- Donations made between the 1st and 15th of the month will be added to your PBTF event fundraising page between the 20th and 25th of the same month.
- Donations made between the 15th and last day of the month will be added to your PBTF event fundraising page between the 5th and 10th of the next month.
Visit Facebook’s Fundraising and Donation FAQs page to learn more.
The following fundraiser titles and descriptions can help you show your friends and family why you’re fundraising on Facebook. These titles and descriptions are customized for Facebook fundraisers in honor of birthdays, special events, awareness months, treatment milestones and much more. Please update the text in brackets before publishing.
General Fundraisers
Title 1: [NAME]’s Fundraiser for the Pediatric Brain Tumor Foundation
Title 2: Make the Future Brighter for Kids with Brain Tumors
Title 3: Make the Future Brighter for [NAME] and All Kids with Brain Tumors
Description:
Did you know that 13 children are diagnosed with a brain tumor each day in the United States? Help me give these kids the fighting chance they desperately need.
Your donation will help the Pediatric Brain Tumor Foundation fund lifesaving research and provide life-changing support for these children.
As the world's leading nonprofit dedicated to children and teens with brain tumors, the PBTF's mission is simple, yet powerful: Care. Cure. Thrive. Your support makes this possible: providing care for families, fueling research to cure childhood brain tumors and helping survivors and families thrive.
Whether you donate $5, $50 or $500, every cent helps. Or if you are unable to donate, please share to spread awareness. Thank you for your support.
Learn more about the PBTF at www.curethekids.org/mission.
Birthday Fundraisers
Title 1: [NAME]’s Birthday Fundraiser for the Pediatric Brain Tumor Foundation
Title 2: [NAME]’s Birthday Fundraiser to Help Kids with Brain Tumors
Description:
Help me celebrate my [XX] birthday by giving children with brain tumors the fighting chance they desperately need.
More children die of brain tumors in the U.S. than any other disease. Yet only 4% of federal research funding is dedicated to childhood cancer -- with even less to pediatric brain tumors.
Your donation will help the Pediatric Brain Tumor Foundation fund lifesaving research and provide life-changing support for these children.
As the world's leading nonprofit dedicated to children and teens with brain tumors, the PBTF's mission is simple, yet powerful: Care. Cure. Thrive. Your support makes this possible: providing care for families, fueling research to cure childhood brain tumors and helping survivors and families thrive.
My goal is [$XXX] in honor of my [XX] birthday, but I know we can do even more! Whether you donate $5, $50 or $500, every cent helps. Or if you are unable to donate, please share to spread awareness. Thank you for your support.
Learn more about the PBTF at www.curethekids.org/mission.
PBTF Event Fundraisers
Title 1: [NAME]’s [EVENT NAME] Fundraiser (Examples: Ted’s College Baseball Vs. Cancer Fundraiser, Sarah’s Atlanta Starry Night Fundraiser, Katherine's Los Angeles Ride for Kids fundraiser)
Description:
Help me give children with brain tumors the fighting chance they desperately need.
I’m fundraising for the Pediatric Brain Tumor Foundation’s [Starry Night/Ride for Kids/Vs. Cancer/Event Name] because more children die of brain tumors in the U.S. than any other disease. Yet only 4% of federal research funding is dedicated to childhood cancer -- with even less to pediatric brain tumors.
Your donation will help the Pediatric Brain Tumor Foundation fund lifesaving research and provide life-changing support for these children.
As the world's leading nonprofit dedicated to children and teens with brain tumors, the PBTF's mission is simple, yet powerful: Care. Cure. Thrive. Your support makes this possible: providing care for families, fueling research to cure childhood brain tumors and helping survivors and families thrive.
Whether you donate $5, $50 or $500, every cent helps. Or if you are unable to donate, please share to spread awareness. Thank you for your support.
Learn more about the PBTF at www.curethekids.org/mission.
Awareness Month Fundraisers
Title: [NAME]’s [AWARENESS EVENT NAME] Fundraiser (Examples: Winnie’s Childhood Cancer Awareness Month Fundraiser, Paul’s Giving Tuesday Fundraiser)
Description:
Help me give children with brain tumors the fighting chance they desperately need.
I’m fundraising for the Pediatric Brain Tumor Foundation in honor of [Giving Tuesday/Brain Tumor Awareness Month/Childhood Cancer Awareness Month] because more children die of brain tumors in the U.S. than any other disease. Yet only 4% of federal research funding is dedicated to childhood cancer -- with even less to pediatric brain tumors.
Your donation will help the Pediatric Brain Tumor Foundation fund lifesaving research and provide life-changing support for these children.
As the world's leading nonprofit dedicated to children and teens with brain tumors, the PBTF's mission is simple, yet powerful: Care. Cure. Thrive. Your support makes this possible: providing care for families, fueling research to cure childhood brain tumors and helping survivors and families thrive.
Whether you donate $5, $50 or $500, every cent helps. Or if you are unable to donate, please share to spread awareness. Thank you for your support.
Learn more about the PBTF at www.curethekids.org/mission.
Treatment Milestone Fundraisers
Title 1: [NAME]'s Fundraiser in Honor of [NAME] Being [#] Years [Tumor/Cancer] Free (Example: Bob's Fundraiser in Honor of Mary Being Two Years Cancer Free)
Title 2: Celebrate [NAME] Being Cancer Free!
Description:
I’m fundraising for the Pediatric Brain Tumor Foundation in honor of [NAME] being [tumor/cancer] free!
Your donation will help the Pediatric Brain Tumor Foundation fund lifesaving research and provide life-changing support for other children like [NAME] with brain tumors.
As the world's leading nonprofit dedicated to children and teens with brain tumors, the PBTF's mission is simple, yet powerful: Care. Cure. Thrive. Your support makes this possible: providing care for families, fueling research to cure childhood brain tumors and helping survivors and families thrive.
Whether you donate $5, $50 or $500, every cent helps. Or if you are unable to donate, please share to spread awareness. Thank you for your support.
Learn more about the PBTF at www.curethekids.org/mission.
Tribute and Memorial Fundraisers
Title 1: Help Children with Brain Tumors in Memory of [NAME]
Title 2: [NAME]’s Fundraiser for the PBTF in Memory of [NAME]
Description:
Help me give children like [NAME] with brain tumors the fighting chance they desperately deserve.
I’m fundraising for the Pediatric Brain Tumor Foundation in memory of [NAME]. More children die of brain tumors in the U.S. than any other disease, yet only 4% of federal research funding is dedicated to childhood cancer – with even less to brain tumors.
I hope you’ll consider donating to celebrate [NAME]’s life and to provide critical funds for research so no other family has to go through what our family has.
Your donation will help the Pediatric Brain Tumor Foundation fund lifesaving research and provide life-changing support for these children.
As the world's leading nonprofit dedicated to children and teens with brain tumors, the PBTF's mission is simple, yet powerful: Care. Cure. Thrive. Your support makes this possible: providing care for families, fueling research to cure childhood brain tumors and helping survivors and families thrive.
Whether you donate $5, $50 or $500, every cent helps. Or if you are unable to donate, please share to spread awareness. Thank you for your support.
Learn more about the PBTF at www.curethekids.org/mission.
Update your Facebook fundraiser's cover photo with the sample image or create and upload your own photograph. The recommended size for a Facebook fundraiser’s cover image is 1200 x 624 px.
To download the image: Click the preview above to open the image's full-sized version. Right-click the full-sized version in your browser and select 'Save image as.'
The following resources have been provided to assist you in hosting and promoting a Facebook fundraiser on behalf of a specific event or awareness activity.
Giving Tuesday
Hosting a Facebook Fundraiser is a great way to get involved this Giving Tuesday, happening Dec. 1, 2020. To get started, follow the instructions above, customize the Awareness Month Fundraiser text in the fundraiser templates section, and update your fundraiser’s cover photo with one of the following Giving Tuesday fundraiser covers. Then spread the word using our save-the-date and impact templates. Learn more about our year-end giving campaign here and create your Giving Tuesday fundraiser here.
Save-the-Date and Reminder Template
The following downloadable images and save-the-date post can be used to remind people you’re fundraising on Giving Tuesday.
- Save the Date Horizontal and Square images for sharing over Facebook, Instagram, LinkedIn and Twitter feeds
- Personal Facebook Cover Photo for updating your personal profile's cover photo
- Facebook Profile Frames for updating your Facebook profile photo
Post any time before Giving Tuesday: This Giving Tuesday, I’m fundraising for the Pediatric Brain Tumor Foundation to make the future brighter for children and teens with brain tumors [like NAME]. Stay tuned for the launch of my fundraiser and learn more about starting your own at http://bit.ly/pbtf-giving-tuesday-fb.
Impact Posts for Social Media
The following impact posts and downloadable images can be used to tell people why their support matters on Giving Tuesday.
Awareness Statistic #1 post: Today on Giving Tuesday, 13 children will be diagnosed with a brain tumor – the deadliest childhood cancer. Share to raise awareness and donate to my fundraiser to give these children the future they deserve: YOUR FUNDRAISER LINK
Give Support post: Every $500 I raise today can pay the utility bills of five pediatric brain tumor families in financial crisis due to the cost of treatment. “The PBTF has had a huge impact on our lives since our little one was diagnosed," says one emergency financial assistance recipient. "They have provided funds to help us at difficult times. I know if I need anything, they will be there for us." Give the gift of support at YOUR FUNDRAISER LINK
Give Futures post: Every $5,000 Pediatric Brain Tumor Foundation supporters raise on Giving Tuesday can help fuel critical research programs like the PBTF’s Immunotherapy Research Initiative! Your donation plays a key role in making happier, healthier futures a reality for children with brain tumors. Give the gift of futures at YOUR FUNDRAISER LINK
Thank you for your commitment to helping children with brain tumors thrive by hosting a Facebook fundraiser! Please email us at donations@curethekids.org with any questions.
