Our Team Serving the Southeast
Tammy Bates - Regional Director, Southeast Region
Tammy Bates is responsible for the PBTF-Southeast Region's operations, financial planning, special events and public relations. Tammy Bates has 30 years of combined experience as the site director for a private school and in retail sales management and customer service. She became a member of the BTFC team after her passion for supporting Star families was born out of her own experience. Her son Brody was diagnosed with a brain tumor in 2007 and passed away in 2009. Tammy joined the PBTF in May 2013. She and her husband are blessed with two terrific boys Brockton and Brody (forever 8).
Tariyah Coleman – Regional Coordinator, Southeast Region
In her position as Regional Coordinator, Tariyah oversees the regional office, provides support and assistance to all Regional staff and helps execute various family support programs and fundraising events across the region. Tariyah’ s passion for helping children and families is what brought her to the Pediatric Brain tumor Foundation. Prior to joining the PBTF team, Tariyah served as Assistant Director in a large preschool, supporting teaching staff, families, program administration and operations. Starting as a teenager, she has served as a volunteer and fundraised for various charitable organizations, local hospitals, women shelters and PBTF’s Starry Night Atlanta event.
Emily Clark - Campaign Director, Starry Night
Emily Clark joins us from our California team as the Campaign Director, responsible for special events fundraising. She organizes the PBTF's Atlanta Ride for Kids, Atlanta Starry Night , and is responsible for the overall development and growth of the national Starry Night campaign. Specializing in these mission-driven events, Emily is committed to providing exceptional event experiences for all supporters and participants. Prior to joining the PBTF in 2014, Emily worked in development and events at CLARE Foundation, Sundance Film Festival, and the YMCA of Greater New York. Emily graduated from Butler University with a B.S. in Arts Administration and Theatre.
Heather Held - Family and Community Outreach Manager, Southeast Region
In her position as Family and Community Outreach Manager, Heather oversees family support programs including weekly hospital visits at Children's Healthcare of Atlanta and management of events that provide educational, emotional and social support for our families. In addition, she helps to expand our visibilty in the community through fundraising events and presentations to companies and organizations, always sharing the mission to Care.Cure.Thrive. Heather has worked with various non-profits in the past and has a passion for helping families and children. Heather graduated from Ashford Univeristy with a BA in Psychology and minor in Early Childhood Development. She joined the PBTF in 2016.
Fran Schefer - Campaign Manager, Southeast Region
Fran Schefer joined the Southeast Region team in February 2019. As a Campaign Manager, he is responsible for driving registrations, team sign-ups and fundraising for the Ride for Kids and Vs. Cancer campaings in the region excluding North Carolina. He has worked and volunteered for other charitable organizations, including the Leukemia & Lymphoma Society, Kyle Pease Foundation, and Alpharetta Rotary. Prior to 2015, Fran also had a successful 20+ year marketing career helping to build brands and revenue for well-known CPG companies such as: Coca-Cola, Kraft Foods, Nabisco and Georgia Pacific. Fran received his B.S. degree from Allegheny College and M.B.A. from the College of William & Mary. He continues to train for endurance events in his free time and is an avid NY Giants football fan.