Starry Night Walk to Cure Childhood Brain Tumors Fundraising Toolkit

Use the power of email and social media to make this year’s Starry Night Walk to Cure Childhood Brain Tumors the brightest for our Stars, the 13 children and teens diagnosed each day with a brain tumor.

Need even more fundraising ideas? We have 13! Check out our VIRTUAL GUIDE

Update Your Social Media Profile Image

You can add the Pediatric Brain Tumor Foundation's Ride for Kids awareness frame to your Facebook profile photo by visiting facebook.com/profilepicframes, searching ‘Pediatric Brain Tumor Foundation’ or PBTF Starry Night, and selecting the frame from the results.  You can also visit Twibbon.com to add this frame overlay to your Twitter or Facebook profile pictures.

Blue – honors a child who has passed away from a pediatric brain tumor
Yellow – honors a child who has battled or is currently in treatment for a pediatric brain tumor
White – represents a community supporter committed to caring for our Stars and their families

Key Talking Points

HERE you can find a list of key talking points you can use when communicating to friends and family about children battling brain tumors and the Starry Night Walk to Cure Childhood Brain Tumors.

Email Friends, Family and Coworkers

Participants who send emails raise an average of 5Xs more than those who do not -- that's quite a difference! This email template will get you started in your outreach to friends, family and coworkers. Before you send your email, fill in the bracketed text and remove the brackets and bolded formatting. Feel free to personalize this template to convey your passion for the cause!

Subject line: I’m walking to cure childhood brain cancer – but I need your help!
 
Dear Friends and Family,
 
No one should ever have to hear “Your child has a brain tumor.” However, 13 families receive this news each day. I’ve teamed up with the Pediatric Brain Tumor Foundation’s Starry Night Walk to find a cure for these children.
 
I can’t do this alone, so I’m asking you to please donate to my personal fundraising page at [insert your fundraising page URL]
 
Your donation fuels programs to care for families along their journey, cure all childhood brain tumors and help survivors and families thrive.
 
Any amount you can give will make a difference – and I will be one step closer to reaching my fundraising goal for medical research and family support services!
 
I greatly appreciate your support and will keep you posted on my progress.
 
Sincerely,
[Insert Your Name]

Send Friends a Direct Message on Facebook

Hi! I have started my Starry Night Walk to Cure Childhood Brain Tumors fundraiser in support of the Pediatric Brain Tumor Foundation. Brain tumors are the deadliest form of childhood cancer and I won’t stop until there is a cure. I need your help. Please consider donating to my fundraiser via this link: [insert your fundraising page URL]

Starting a Facebook fundraiser? Link it directly to your Starry Night fundraising page! Click HERE for instructions.

Social Media Graphics

Get started by updating your Facebook and Twitter profile Header Images. If you want to use one of these images, click the thumbnail so the full image opens in your browser, save that image to your computer or mobile device, then upload it to your Facebook or Twitter profile.


Facebook Covers

 


Twitter Headers

 

Post on Facebook, Twitter, and Instagram

  1. Change the link in your bio or profile to the link to your fundraising page.
  2. Use one of the text templates below to post on social media or create your own!
  3. Use one of the impact graphics provided below to go along with your post or use your own photo!
  4. Post about your fundraiser twice a week to keep people engaged and donating!

Grow Your Impact
Show potential donors the impact their donation will have and why walking for the kids is so important to you.

 
     
 
     


Want to update your Instagram story? Use these images.

 

Social Media Posts

The following templates can be used on Twitter, Facebook, and Instagram to ask for support. Before posting one of these templates, fill in the bracketed text and remove the brackets. Be sure to also include one of the above images, a photo or video to help your posts stand out.

Facebook Templates

  • I walk to shine a light on the 28,000 U.S. kids living with a brain tumor. Donate now to support me in the [City] Starry Night Walk to Cure Childhood Brain Tumors! [Fundraising Page URL]
  • Every brain deserves a future. I’m on a mission to find a cure for pediatric brain tumors, and you can help! Give the gift of healthier, happier tomorrows by donating at [Fundraising Page URL]
  • Today, 13 kids will be diagnosed with a brain tumor. Help me fight for these futures. Donate now to the Pediatric Brain Tumor Foundation’s [City] Starry Night Walk to Cure Childhood Brain Tumors. [Fundraising Page URL]
  • There are more than 100 types of pediatric brain tumors, and I’m committed to curing them all. You can help by supporting me in the [City] Starry Night Walk to Cure Childhood Brain Tumors. [Fundraising Page URL]
  • I #CommitToCare for the 28,000 U.S. kids battling a brain tumor. Help me meet my fundraising goal for the Pediatric Brain Tumor Foundation’s [City] Starry Night Walk to Cure Childhood Brain Tumors. Your generosity will fuel lifesaving research and family support programs. [Fundraising Page URL]
  • Every mile counts in the fight against childhood brain cancer. Donate now to support me in the [City] Starry Night Walk to Cure Childhood Brain Tumors and help find a cure! [Fundraising Page URL]
  • What will it take to achieve a world without childhood brain tumors? Teamwork! Donate or join my team for the Pediatric Brain Tumor Foundation’s [City] Starry Night Walk to Cure Childhood Brain Tumors. [Fundraising Page URL]

Instagram Templates

  • I shine my lantern for the 28,000 U.S. kids living with a brain tumor. Donate now to support me in the [City] #PBTFStarryNight Walk to Cure Childhood Brain Tumors! Link in bio.
  • Every brain deserves a future. I’m fundraising to find a cure for pediatric #braintumors and you can help! Give the gift of healthier, happier tomorrows - link in bio.
  • Today, 13 kids will be diagnosed with a #braintumor. Help me fight for these futures. Donate now to the [City] #PBTFStarryNight Walk to Cure Childhood Brain Tumors. Link in bio.
  • There are more than 100 types of pediatric brain tumors, and I’m committed to curing them all. You can help by supporting me in the [City] #PBTFStarryNight Walk to Cure Childhood Brain Tumors. Link in bio.
  • I #CommitToCare for the 28,000 U.S. kids battling #braintumors. Help me meet my fundraising goal for the [City] #PBTFStarryNight Walk to Cure Childhood Brain Tumors. Your generosity will fund lifesaving research and family support programs for these children. Donate now at the link in my bio.
  • Every mile counts in the fight against childhood brain cancer. Donate now to help me meet my goal for the [City] #PBTFStarryNight Walk to Cure Childhood Brain Tumors! Link in bio. #childhoodcancer
  • What will it take to achieve a world without childhood brain tumors? Teamwork! Donate or join my team for the [City] #PBTFStarryNight Walk to Cure Childhood Brain Tumors. Link in bio.
  • Lace-up your walking shoes and help find a cure for childhood brain cancer. Join me in the 5x5K virtual challenge for the [City] #PBTFStarryNight Walk to Cure Childhood Brain Tumors. Link in bio.

Twitter Templates

  • I shine my lantern for the 28,000 U.S. kids living with a brain tumor. Donate now to support me in the [City] #PBTFStarryNight Walk to Cure Childhood Brain Tumors! [Fundraising Page URL]
  • Every brain deserves a future. I’m fundraising to find a cure for pediatric #braintumors and you can help! Give the gift of healthier, happier tomorrows. #PBTFStarryNight [Fundraising Page URL]
  • Today, 13 kids will be diagnosed with a #braintumor. Help me fight for these futures. Donate now to @PBTF’s [City] Starry Night Walk to Cure Childhood Brain Tumors. #PBTFStarryNight [Fundraising Page URL]
  • There are more than 100 types of pediatric brain tumors, and I’m committed to curing them all. You can help by supporting me in the [City] #PBTFStarryNight Walk to Cure Childhood Brain Tumors. [Fundraising Page URL]
  • I #CommitToCare for the 28,000 U.S. kids battling a brain tumor. Give now to help these Stars shine! #PBTFStarryNight [Fundraising Page URL]
  • Every mile counts in the fight against childhood brain cancer. Donate now to help me meet my goal for the [City] #PBTFStarryNight Walk to Cure Childhood Brain Tumors! [Fundraising Page URL]
  • What will it take to achieve a world without childhood brain tumors? Teamwork! Donate or join my team for the [City] #PBTFStarryNight Walk to Cure Childhood Brain Tumors. [Fundraising Page URL]
  • Lace-up your walking shoes and help find a cure for childhood brain cancer. Join me in the 5x5K challenge to support the [City] #PBTFStarryNight Walk to Cure Childhood Brain Tumors. [Fundraising Page URL]

Follow the PBTF on Social Media

The following are the Pediatric Brain Tumor Foundation’s social media accounts. There you’ll find posts you can share about the impact you’re making on our Stars.

Pediatric Brain Tumor Foundation

Thank you for being a part of the #MyStarryNight community!
We hope you find this toolkit helpful as you fundraise for your walk. Email us with any questions.