My Starry Night Walk to Cure Childhood Brain Tumors Fundraising Toolkit

Use the power of email and social media to make this year’s Starry Night the brightest for our Stars, the 13 children and teens diagnosed each day with a brain tumor.

Need even more fundraising ideas? We have 13! Check out our new virtual guide.

Want to know how to grow your Starry Night? Click here to learn more.

Update Your Social Media Profile Images

You can add the Pediatric Brain Tumor Foundation's awareness frame to your Facebook profile photo by visiting facebook.com/profilepicframes, searching ‘Pediatric Brain Tumor Foundation’ and selecting the frame from the results.  You can also visit Twibbon.com to add this frame overlay to your Twitter or Facebook profile pictures.

Email Friends, Family and Coworkers

Participants who send emails raise an average of 5Xs more than those who do not -- that's quite a difference! The following email template will get you started in your outreach to friends, family and coworkers. Before you send your email, fill in the bracketed text and remove the brackets and bolded formatting.


Subject line: I’m walking to cure childhood brain cancer – but I need your help!

Email body:

Dear Friends and Family,

No one should ever have to hear “Your child has a brain tumor.” However, 13 families receive this news each day. On [Date of Event], I’m walking in the Pediatric Brain Tumor Foundation’s [City] Starry Night Walk to Cure Childhood Brain Tumors.

I can’t do this alone, so I’m asking you to please donate to my personal fundraising page at [insert your fundraising page URL]

The PBTF’s mission is simple, yet powerful: Care. Cure. Thrive. Your donation brings this mission to life by fueling programs to care for families along their journey, cure all childhood brain tumors and help survivors and families thrive.

Any amount you can give will make a difference – and I will be one step closer to reaching my goal of raising [insert your goal amount] for medical research and family support services!

Give the gift of healthier, happier tomorrows by donating today: [insert your fundraising page URL]

I greatly appreciate your support and will keep you posted on my progress.

Sincerely,
[Insert Your Name]

Post on Facebook, Twitter and Instagram

Social Media Graphics

Graphics coming soon. Please check back

Social Media Posts

The following templates can be used on Facebook, Instagram and Twitter to ask for support. Before posting one of these templates, fill in the bracketed text and remove the brackets. Be sure to also include a photo or video to help your posts stand out.

Facebook Templates - Fundraising Challenges

5x5K Challenge

  • Lace up your walking shoes and help find a cure for childhood brain cancer. Join me as I [walk/run] in the 5x5K challenge in support of #MyStarryNight [Fundraising Page URL]

  • In the fight against brain tumors there’s impact in numbers. Join me in the fight, by fundraising for my 5x5K Challenge. No one fights alone at #MyStarryNight. [Fundraising Page URL]

  • There are more than 100 types of pediatric brain tumors. Help me fundraise for a cure and fight for the futures of children battling brain cancer. Tag five friends in my 5x5K Challenge and we will fight for kids together in support of #MyStarryNight. [Fundraising Page URL]

Honor8:

  • I’m participating in Honor8 to support families and kids who are fighting brain tumors, and their caretakers who care for them every day. Please support my efforts by making a donation today to the #MyStarryNight. [Fundraising Page URL]

  • I’m taking on the Honor8 challenge to provide support for health care workers, care providers, patients, and brain tumor families across the country. Join me in funding the fight against brain cancer in support of #MyStarryNight. [Fundraising Page URL]

  • Caregivers are silent heroes that share their strength to support our pediatric brain tumor Stars every day. In honor of their support and commitment, I pledge that within the next 8 hours I will ask my closest friends and family to help me reach my Honor8 challenge fundraising goal for #MyStarryNight. [Fundraising Page URL]

Everyday Hero:

  • Superheroes unite to fight pediatric brain cancer! Join me in the fight against the deadliest childhood cancer, by donating to my EverydayHero fundraising challenge in support of #MyStarryNight.  [Fundraising Page URL]

  • Be an Everyday Superhero for all kids fighting brain cancer! I’ve committed to using my superpowers to support kids with brain tumors. Your generosity will fuel lifesaving research and family support programs. Grab your cape and join me in fundraising on #MyStarryNight team! [Fundraising Page URL]

  • Quick…. to the Star-Mobile! I’m calling all Superheroes in the fight against Pediatric Brain Tumors!  But I need YOUR superpowers to make a real difference.  Join #MyStarryNight team to help me fight for the futures each of our Stars deserve.  [Fundraising Page URL]

13 miles for 13 Kids:

  • Every single day, 13 families are told their child has a brain tumor. Their lives will be forever changed. That is why I am walking 13 miles and fundraising to help cure Childhood Brain Tumors!  Join #MyStarryNight and walk with me. [Fundraising Page URL]

  • I’m walking 13 miles for the 13 children who are diagnosed with a brain tumor each day. Help me fight for their futures by donating to my 13 miles for 13 kids challenge, in support of #MyStarryNight. I walk for them, who do you walk for? [Fundraising Page URL]

  • No family should face a brain tumor diagnosis alone! In honor of pediatric brain tumor patients and their families, I’m walking 13 miles for the 13 children diagnosed with a brain tumor each day. For #MyStarryNight, I pledge to care for families on their journey, fundraise to help find a cure, and help survivors and families thrive. Will you join me? [Fundraising Page URL]

Hair@Home:

  • Today, a child with a brain tumor is starting chemotherapy. In honor of them, I am taking on the Hair@Home challenge.  Highest donation gets to choose how I cut my hair! [Fundraising Page URL]

  • I #CommitToCare by participating in the Hair@Home Challenge to raise awareness for all kids across the pediatric brain tumor community. For #MyStarryNight, I commit to shaving my head when I reach my fundraising goal! Will you help me? [Fundraising Page URL]

  • I am participating in the Hair@Home challenge to honor the 28,000 children and teens living with a brain tumor. After meeting my fundraising goal, a Pediatric Brain Tumor Star will choose my next hair transformation.  Cheer my Star on by donating to #MyStarryNight today! [Fundraising Page URL]

Facebook Templates - not associated to a challenge

  • I walk to shine a light on the 28,000 U.S. kids living with a brain tumor. Donate now to support me in the [City] Starry Night Walk to Cure Childhood Brain Tumors! [Fundraising Page URL]

  • Every brain deserves a future. I’m on a mission to find a cure for pediatric brain tumors, and you can help! Give the gift of healthier, happier tomorrows by donating at [Fundraising Page URL]

  • Today, 13 kids will be diagnosed with a brain tumor. Help me fight for these futures. Donate now to the Pediatric Brain Tumor Foundation’s [City] Starry Night Walk to Cure Childhood Brain Tumors. [Fundraising Page URL]

  • There are more than 100 types of pediatric brain tumors, and I’m committed to curing them all. You can help by supporting me in the [City] Starry Night Walk to Cure Childhood Brain Tumors. [Fundraising Page URL]

  • I #CommitToCare for the 28,000 U.S. kids battling a brain tumor. Help me meet my fundraising goal for the Pediatric Brain Tumor Foundation’s [City] Starry Night Walk to Cure Childhood Brain Tumors. Your generosity will fuel lifesaving research and family support programs. [Fundraising Page URL]

  • Every mile counts in the fight against childhood brain cancer. Donate now to support me in the [City] Starry Night Walk to Cure Childhood Brain Tumors and help find a cure! [Fundraising Page URL]

  • What will it take to achieve a world without childhood brain tumors? Teamwork! Donate or join my team for the Pediatric Brain Tumor Foundation’s [City] Starry Night Walk to Cure Childhood Brain Tumors. [Fundraising Page URL]

Instagram Templates

  • I shine my lantern for the 28,000 U.S. kids living with a brain tumor. Donate now to support me in the [City] #PBTFStarryNight Walk to Cure Childhood Brain Tumors! Link in bio.
  • Every brain deserves a future. I’m fundraising to find a cure for pediatric #braintumors and you can help! Give the gift of healthier, happier tomorrows - link in bio.
  • Today, 13 kids will be diagnosed with a #braintumor. Help me fight for these futures. Donate now to the [City] #PBTFStarryNight Walk to Cure Childhood Brain Tumors. Link in bio.
  • There are more than 100 types of pediatric brain tumors, and I’m committed to curing them all. You can help by supporting me in the [City] #PBTFStarryNight Walk to Cure Childhood Brain Tumors. Link in bio.
  • I #CommitToCare for the 28,000 U.S. kids battling #braintumors. Help me meet my fundraising goal for the [City] #PBTFStarryNight Walk to Cure Childhood Brain Tumors. Your generosity will fund lifesaving research and family support programs for these children. Donate now at the link in my bio.
  • Every mile counts in the fight against childhood brain cancer. Donate now to help me meet my goal for the [City] #PBTFStarryNight Walk to Cure Childhood Brain Tumors! Link in bio. #childhoodcancer

  • What will it take to achieve a world without childhood brain tumors? Teamwork! Donate or join my team for the [City] #PBTFStarryNight Walk to Cure Childhood Brain Tumors. Link in bio.

  • Lace up your walking shoes and help find a cure for childhood brain cancer. Join me in the 5x5K virtual challenge for the [City] #PBTFStarryNight Walk to Cure Childhood Brain Tumors. Link in bio.

Twitter Templates

  • I shine my lantern for the 28,000 U.S. kids living with a brain tumor. Donate now to support me in the [City] #PBTFStarryNight Walk to Cure Childhood Brain Tumors! [Fundraising Page URL]
  • Every brain deserves a future. I’m fundraising to find a cure for pediatric #braintumors and you can help! Give the gift of healthier, happier tomorrows. #PBTFStarryNight [Fundraising Page URL]
  • Today, 13 kids will be diagnosed with a #braintumor. Help me fight for these futures. Donate now to @PBTF’s [City] Starry Night Walk to Cure Childhood Brain Tumors. #PBTFStarryNight [Fundraising Page URL]
  • There are more than 100 types of pediatric brain tumors, and I’m committed to curing them all. You can help by supporting me in the [City] #PBTFStarryNight Walk to Cure Childhood Brain Tumors. [Fundraising Page URL]
  • I #CommitToCare for the 28,000 U.S. kids battling a brain tumor. Give now to help these Stars shine! #PBTFStarryNight [Fundraising Page URL]
  • Every mile counts in the fight against childhood brain cancer. Donate now to help me meet my goal for the [City] #PBTFStarryNight Walk to Cure Childhood Brain Tumors! [Fundraising Page URL]

  • What will it take to achieve a world without childhood brain tumors? Teamwork! Donate or join my team for the [City] #PBTFStarryNight Walk to Cure Childhood Brain Tumors. [Fundraising Page URL]

  • Lace up your walking shoes and help find a cure for childhood brain cancer. Join me in the 5x5K challenge to support the [City] #PBTFStarryNight Walk to Cure Childhood Brain Tumors. [Fundraising Page URL]

Follow the PBTF on Social Media

The following are the Pediatric Brain Tumor Foundation’s social media accounts. There you’ll find posts you can share about the impact you’re making on our Stars.

Pediatric Brain Tumor Foundation

Thank you for being a part of the #MyStarryNight community!
We hope you find this toolkit helpful as you fundraise for your walk. Email us with any questions.