Ride for Kids Fundraising Toolkit

Use the power of email and social media to make this year’s Ride for Kids the brightest for our Stars, the 13 children and teens diagnosed each day with a brain tumor.

Update Your Social Media Profile Image

You can add the Pediatric Brain Tumor Foundation's awareness frame to your Facebook profile photo by visiting facebook.com/profilepicframes, searching ‘Pediatric Brain Tumor Foundation’ and selecting the frame from the results.  You can also visit Twibbon.com to add this frame overlay to your Twitter or Facebook profile pictures.

Email Friends, Family and Coworkers

Participants who send emails raise an average of 5Xs more than those who do not -- that's quite a difference! The following email template will get you started in your outreach to friends, family and coworkers. Before you send your email, fill in the bracketed text and remove the brackets and bolded formatting.

Subject line: I’m riding to cure childhood brain cancer – but I need your help!

Email body:

Dear Friends and Family,

No one should ever have to hear “Your child has a brain tumor.” However, 13 families receive this news each day. On [Date of Event], I’m riding in the Pediatric Brain Tumor Foundation’s [City] Ride for Kids to find a cure for these children.

I can’t do this alone, so I’m asking you to please donate to my personal fundraising page at [insert your fundraising page URL]

The PBTF’s mission is simple, yet powerful: Care. Cure. Thrive. Your donation brings this mission to life by fueling programs to care for families along their journey, cure all childhood brain tumors and help survivors and families thrive.

Any amount you can give will make a difference – and I will be one step closer to reaching my goal of raising [insert your goal amount] for medical research and family support services!

Give the gift of healthier, happier tomorrows by donating today: [insert your fundraising page URL]

I greatly appreciate your support and will keep you posted on my progress.

Sincerely,
[Insert Your Name]

Post on Facebook, Twitter and Instagram

Social Media Graphics

The following graphics can be used in Facebook, Instagram and Twitter posts to keep your supporters engaged and attract new ones! To download the following graphics for use on social media, click the preview image, right-click the full version that opens in your browser and select 'Save Image As.'

The Countdown Is On
Build excitement leading up to your Ride for Kids event and gain supporters and fellow riders.

     
     

Share Your Progress
Keep your supporters updated on your fundraising goal progress. They might be the ones to push you over your goal!

   
   

Show Your Thanks
Don’t forget to thank your supporters and those cheering you on!

Grow Your Impact
Show potential donors the impact their donation will have and why riding for the kids is so important to you.

   

Social Media Posts

The following templates can be used on Twitter, Facebook and Instagram to ask for support. Before posting one of these templates, fill in the bracketed text and remove the brackets. Be sure to also include one of the above images, a photo or video to help your posts stand out.

Facebook Templates

  • I ride to cure the deadliest childhood cancer. Donate now to support me in the Pediatric Brain Tumor Foundation’s [City] Ride for Kids. [Fundraising Page URL]
  • Every brain deserves a future. I’m fundraising to find a cure for pediatric brain tumors and you can help! Give the gift of healthier, happier tomorrows at [Fundraising Page URL]
  • Today, 13 kids will be diagnosed with a brain tumor - the deadliest childhood cancer. Help me fight for these futures. Donate now to the Pediatric Brain Tumor Foundation’s [City] Ride for Kids. [Fundraising Page URL]
  • There are more than 100 types of pediatric brain tumors, and I’m riding to cure them all. You can help by supporting me in the [City] Ride for Kids. [Fundraising Page URL]
  • I ride for the 28,000 U.S. kids battling a brain tumor. Help me meet my fundraising goal for the Pediatric Brain Tumor Foundation’s [City] Ride for Kids. Your generosity will fund lifesaving research and family support programs for these children. [Fundraising Page URL]
  • Every mile counts in the fight against childhood brain tumors. Donate now to find a cure! [Fundraising Page URL]

Instagram Templates

  • I ride to cure the deadliest #childhoodcancer. Donate now to support me in the Pediatric Brain Tumor Foundation’s [City] #RideforKids. Link in bio.
  • Every brain deserves a future. I’m fundraising to find a cure for pediatric #braintumors and you can help! Give the gift of healthier, happier tomorrows – link in bio. #RideforKids
  • Today, 13 kids will be diagnosed with a #braintumor - the deadliest #childhoodcancer. Help me fight for these futures. Donate now to the Pediatric Brain Tumor Foundation’s [City] #RideforKids. Link in bio.
  • There are more than 100 types of pediatric brain tumors, and I’m riding to cure them all. You can help by supporting me in the [City] #RideforKids. Link in bio.
  • I ride for the 28,000 U.S. kids battling a brain tumor. Help me meet my fundraising goal for the Pediatric Brain Tumor Foundation’s [City] #RideforKids. Your generosity will fund lifesaving research and family support programs for these children. Donate now at the link in my bio.
  • Every mile counts in the fight against childhood brain tumors. Donate now to find a cure! Link in bio. #RideforKids

Twitter Templates

  • I ride to cure the deadliest #childhoodcancer. Donate now to support me in @PBTF’s [City] #RideforKids. [Fundraising Page URL]
  • Every brain deserves a future. I’m fundraising to find a cure for pediatric #braintumors and you can help! Give the gift of healthier, happier tomorrows. #RideforKids [Fundraising Page URL]
  • Today, 13 kids will be diagnosed with a #braintumor - the deadliest #childhoodcancer. Help me fight for these futures. Donate now to @PBTF’s [City] #RideforKids. [Fundraising Page URL]
  • There are more than 100 types of pediatric brain tumors, and I’m riding to cure them all. You can help by supporting me in the [City] #RideforKids. [Fundraising Page URL]
  • I ride for the 28,000 kids battling a brain tumor. Give now to help these Stars shine! #RideforKids [Fundraising Page URL]
  • Every mile counts in the fight against childhood brain tumors. Donate now to find a cure! #RideforKids [Fundraising Page URL]

Follow Ride for Kids and the PBTF on Social Media

The following are Ride for Kids’ and the Pediatric Brain Tumor Foundation’s social media accounts. There you’ll find posts you can share about the impact you’re making on our Stars.

Ride for Kids

Pediatric Brain Tumor Foundation

Thank you for being a part of the #RideforKids community!

We hope you find this toolkit helpful as you fundraise for your ride. Email us with any questions.