American Honda Takes On the Deadliest Childhood Cancer as Ride for Kids Presenting Sponsor

05/03/17

When a child is diagnosed with a brain tumor, their life is overturned. Pediatric brain tumors are the deadliest childhood cancer, and survivors often face lifelong physical and cognitive challenges.

Thanks in large part to the generosity of American Honda, the Pediatric Brain Tumor Foundation is fighting for these children’s futures.

Since 1991, American Honda has served as presenting sponsor of the PBTF’s Ride for Kids, the longest-running, most successful motorcycle charity event in the country.
Ride for Kids funds research for better pediatric brain tumor treatments and increased survival rates. At many events, survivors also accompany motorcyclists on their ride.

“Ride for Kids is the only time I get to ride on a motorcycle. I love the feeling of freedom and the wind in my face,” says Tony V., a pediatric brain tumor survivor and Ride for Kids attendee.

This year, 30 Ride for Kids events will take place across the country – including the Los Angeles Ride for Kids at American Honda Motor Co. headquarters (Oct. 29) and the Marysville Ride for Kids near Honda’s Marysville Auto Plant (July 15).

Most recently, American Honda associates in Torrance, California raised nearly $2600 by collecting cash donations at the headquarters’ cafe and coffee shop registers.

In addition to financial and marketing support, American Honda supplies new motorcycles for each event’s grand prize drawing and the annual Ride for Kids/Cycle World project bike.

As the Pediatric Brain Tumor Foundation expands its mission to care for families, find a cure and help survivors thrive, American Honda plays a critical role in achieving the PBTF’s vision of a world without childhood brain tumors. We are grateful for all of their support!