Hardee’s campaigns to cure the kids

03/06/14

HUNGRY FOR A CURE? EAT AT HARDEE’S AND SUPPORT
THE PEDIATRIC BRAIN TUMOR FOUNDATION’S ‘CURE THE KIDS’ CAMPAIGN

   Ride for Kids pinup
hardees logo

Helping the Pediatric Brain Tumor Foundation on its mission to cure the kids is as easy as visiting a Hardee’s® restaurant.

Starting this week, customers at participating Hardee’s restaurants who make a $1 donation to the PBTF will receive a customizable star pinup to display in the store, as well as coupons for Hardee’s bestsellers, including Hardee’s Made from Scratch Biscuits™, 100 percent Black Angus beef Thickburgers® and meal combos.

This year, 145 Hardee’s locations are participating in Alabama, Georgia, Mississippi and Tennessee. Funds will be presented at PBTF Ride for Kids motorcycle events in those states. Hardee’s launched the promotion in 2009 and the pinups have raised more than $409,000 to date.

“We’re so happy to continue our partnership with the PBTF in helping to raise funds for the kids. A number of our employees, myself included, have been touched by the incredible stories of these brave children,” said Kyle McTavish, Hardee’s field marketing manager.

“We are incredibly thankful for Hardee’s ongoing commitment to our mission,” said PBTF President and CEO Robin Boettcher. “Because of their generosity, the future is brighter for kids battling one of the deadliest forms of childhood cancer.”

The promotion runs until April 7, and coupons are available while supplies last.

ABOUT RIDE FOR KIDS
In 2014, Ride for Kids is celebrating its 31st year of raising awareness and funds for the Pediatric Brain Tumor Foundation, a national voluntary health nonprofit. More than 28,000 children in the United States are living with the diagnosis of a brain tumor, and 13 more cases are identified each day. Motorcyclists have helped the PBTF become the world's largest non-governmental source of funding for childhood brain tumor research. Our programs also include free educational resources and special events for brain tumor survivors and their families. American Honda is the presenting sponsor of Ride for Kids. Other supporters include GEICO and Cycle World magazine. Register online at www.rideforkids.org or call 800-253-6530 to learn more.

Pediatric Brain Tumor Foundation: Ride for Kids 2014

Register to Ride

Support a Participant

Raise Funds

Thanks to you we've
raised $1,933,157.10

Progress: 52%
Progress: 52%
Raised: $ 1933162     Goal: $ 3700000

Our Goal: $3,660,000.00

Upcoming Rides

September 7, 2014 - Puget Sound

September 14, 2014 - Baltimore-Washington

September 14, 2014 - Philadelphia

September 21, 2014 - Birmingham

September 21, 2014 - San Diego

September 28, 2014 - Las Vegas

October 5, 2014 - Northern California

October 12, 2014 - S.C. Midlands

October 12, 2014 - Dallas-Fort Worth

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