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New CBS EcoMedia Video Shines Light on Ride for Kids' Stars


Six-year-old Emily is adventurous, spunky and smart. In 2014, she was diagnosed with a malignant brain tumor.

“It was very distressing for her,” says Emily’s mother in a new video airing during Brain Tumor Awareness Month. “There's nothing you can do. Then you start to realize how important it is to raise awareness for the cause.” 

Produced by EcoMedia, a CBS company, the video tells the story of Emily and 10-year-old Adam, two of the 28,000 U.S. children diagnosed with a brain tumor.

“Summer of 2015, Adam was diagnosed with stage 4 medulloblastoma brain cancer. That day our lives changed forever,” recounts Adam’s father. “When you're first told this as a father, as parents, devastating.”

CBS EcoMedia’s video also shows how Honda has helped fight for these children’s futures.

The first Ride for Kids took place in Atlanta in 1984, when a dedicated group of motorcyclists organized a ride to fund local research. With the addition of presenting sponsor American Honda, Ride for Kids expanded nationally and the PBTF was established.

American Honda’s generous commitment has seen the Ride for Kids flourish as the longest-running, most successful motorcycle charity event in the nation. 

“For more than 30 years, Ride for Kids has helped fund research to improve the diagnosis and treatment of pediatric brain tumors. We are incredibly grateful for American Honda’s support, which has helped us accomplish so much,” says Tiffany Drummond Armstrong, Vice President, Campaign Development at the PBTF. “As we expand our mission to care for families, find a cure and help survivors thrive, sponsors like American Honda will continue to play a critical role in achieving a world without childhood brain tumors.“

“The Ride for Kids saves lives,” says Adam’s father. “A better life for Adam, a better life for families. What they've done with Adam and the other kids is miraculous.”

View the full video here and learn more about this year’s 30 Ride for Kids events at

CBS EcoMedia’s vision is to harness the power of advertising and channel it into tangible social change. The Pediatric Brain Tumor Foundation appreciates their support of our mission by producing this video in partnership with Honda and raising awareness for childhood brain tumors nationwide.